The Website Friction Report: what it is, what it covers, and what you receive.
The Website Friction Report is a $249 flat-fee buyer-path diagnostic for owner-led businesses with live, traffic-receiving sites that are not converting at their potential. It is reviewed personally, annotated with screenshots, scored across six surfaces, and delivered with a ranked repair sequence your developer can act on immediately.
What a case file looks like in practice.
The sample evidence packet shows the full report format. View the sample evidence packet →
Six buyer-path surfaces, scored and annotated.
Each surface covers a distinct part of the buyer experience. A problem on any single surface can break the contact path.
First-screen comprehension in 3 seconds — service, audience, geography
Reviews, credentials, project proof visible near the decision point
Primary contact path visibility on desktop and mobile
Tap-to-call, sticky CTA, form reachability on small viewports
Field count, response expectation, trust on form page, confirmation
Service area clarity, city mention, local relevance for searchers
Six deliverables in every Website Friction Report.
Each of the six buyer-path surfaces scored independently — Clarity, Trust, CTA, Mobile, Form, and Local Signal — with a brief explanation of each score.
Annotated screenshots of your actual site, desktop and mobile, with markers on specific issues identified. Not a generic checklist — your site, your pages.
A walkthrough of the buyer experience from first impression through contact attempt — describing what a new visitor sees at each stage and where friction creates hesitation.
Findings ordered P0 through P3 by business impact. P0 items are the most urgent conversion-affecting issues. P3 items are lower-priority improvements.
Each finding includes a specific, actionable repair direction. Your developer can work directly from the repair queue without additional interpretation.
If the findings warrant a Repair Sprint, we can quote one separately after delivering the report. There is no obligation to engage further.
What the Website Friction Report is not.
The diagnostic is the product. If repair is needed, a Repair Sprint is a separate optional engagement.
The report covers buyer-path friction, not keyword rankings, backlinks, or meta tag optimization.
Every report is reviewed personally on desktop and mobile. Not generated by a script.
The report is an advisory opinion. Outcomes depend on many variables including implementation quality and traffic.
Flat fee. One-time. You own the report. Watch Desk is a separate optional engagement.
No Google Analytics access, no heatmaps, no session data required. Public pages only.
When the Website Friction Report is the right choice.
- Your site is live, getting traffic, but not generating enough contacts
- You want a specific finding — not a generic score
- You need something your developer can act on directly
- You are evaluating a Repair Sprint or redesign and need to scope the work
- You are about to run paid ads and want the landing page ready
- Your site has no traffic — a diagnostic on an untrafficked site has limited signal
- You need SEO keyword research or backlink auditing
- You need e-commerce checkout funnel optimization
- You need a guaranteed revenue outcome — the report is advisory, not a guarantee
More on what a buyer-path diagnostic covers and when to request one.
Compare the Friction Scan ($99), Website Friction Report ($249), and Deep Site Forensics ($499).
After the diagnostic — if you need scoped implementation of the repair queue.
Frequently asked questions.
How is the Website Friction Report different from a Friction Scan?
The Friction Scan ($99) is a single-page first-look diagnostic with a scored summary. The Website Friction Report ($249) is a full six-surface audit covering the entire buyer path — homepage, service pages, contact flow, and mobile experience — with screenshot annotations, a hesitation map, and a ranked repair queue your developer can act on directly.
What format is the report delivered in?
The report is delivered as a structured document — typically a PDF or formatted brief — with annotated screenshot evidence and a ranked repair queue. It is designed to be shared with your developer, operations team, or used directly for a Repair Sprint scope.
Can I share the report with my developer or web team?
Yes. The repair queue format is designed specifically for developer handoff — each finding includes a description of what was observed, a screenshot reference, and a specific repair direction. You own the report and can share it with anyone on your team.
How long does it take to receive the report?
Most Website Friction Reports are delivered within three business days of payment confirmation. Scope is reviewed and confirmed before payment begins, so there are no surprises after you pay.
Does the report include a guarantee of improved conversion?
No. The report is a professional advisory opinion based on a review of your publicly visible site. We identify friction patterns that commonly affect conversion — but outcomes depend on many variables we cannot control, including site changes you make after the report and external traffic quality.
What happens after I receive the report?
You can act on the findings yourself, hand them to your developer, or request a scoped Repair Sprint. If the repair scope is significant, we can quote a Repair Sprint separately. There is no obligation to engage further after the report.
Request your Website Friction Report.
$249. Flat fee. Public pages only. Screenshot-backed findings. Ranked repair queue. Delivered in three business days.
We do not guarantee rankings, revenue, leads, calls, bookings, or sales. Reports are advisory business opinions based on publicly visible website elements. Repair Sprint work requires a separate written agreement. No report begins until payment and scope are confirmed. Do not submit passwords or sensitive credentials through the public form.