Fast first look
Friction Scan
$99
I want to know if my site has obvious problems.
- Homepage first-impression review
- Mobile action-path check
- Trust/proof check
- CTA/contact check
- 5 biggest friction points
- 5 priority fixes
- Short PDF summary
Website forensics · Local business
Your website could be costing you quotes you never see.
Most local business owners think they need more traffic. Often, the real problem is what happens after someone lands. We review your website like a new customer would — then show you exactly what to fix and in what order.
No outcome guarantees. No fake proof. Just structured review and a repair sequence you can act on.
A weak website does not look broken. It quietly costs you quotes.
The problem is not traffic. The problem is what happens after someone lands.
They land, then leave
The headline does not say what you do. The visitor assumes you are not the right fit and opens the next tab.
They trust your competitor
Your competitor has reviews, project photos, and a clear quote path above the fold. You do not.
They give up on mobile
The phone number is hidden in a menu. The form is broken. The page loads too slowly. They move on.
They get confused
Your service page lists what you do but not why they should choose you. No proof. No local context. No next step.
You blame traffic
You think you need more ads, more SEO, more posts. In reality, your site may be leaking the visitors you already have.
You never find out
No one tells you they left because of a vague headline or a buried CTA. They just do not call.
You receive a focused forensic report, not a vague website review.
Every report is reviewed by a real person and written in plain English.
Deliverable
Friction scorecard
Scores across clarity, trust, mobile, quote path, service depth, and local visibility. No vanity metrics.
Deliverable
Screenshot annotations
Annotated captures showing exactly what a visitor sees and where friction appears.
Deliverable
Customer hesitation map
A step-by-step view of the visitor journey with specific hesitation points at each stage.
Deliverable
Priority fix sequence
The highest-impact changes ranked by business effect and implementation difficulty.
Deliverable
Executive summary
A one-page overview of what the site is asking customers to believe, understand, and do — and where that path breaks down.
Deliverable
Repair Sprint quote
If you want Veldarium to handle the fixes, we quote a scoped sprint based on your actual findings.
View the sample website audit report to see exactly what each deliverable looks like.
Stop guessing what is wrong with the site.
Before the report
- You know the site feels weak, but not exactly why.
- You are unsure whether the problem is design, copy, SEO, mobile, or trust.
- Developers, SEO people, and agencies all give different answers.
- The quote path may be hidden. The site may look weaker than the actual business.
After the report
- You know the highest-priority friction points.
- You have a clear repair sequence ranked by impact.
- You understand what affects trust, clarity, and customer action.
- You can fix it yourself, hand it to a developer, or ask Veldarium to quote the Repair Sprint.
Where customer action breaks
At each step, a small friction can stop a good visitor from calling, booking, or requesting a quote.
Visitor lands
Unclear headline
The homepage does not immediately explain the primary service or location.
Understands offer
Weak service description
The visitor cannot quickly tell whether this business solves their specific problem.
Checks trust
Buried proof
Reviews, licenses, and project history are hidden on subpages or missing entirely.
Views services
Thin detail
Service pages list offerings but do not answer the questions that create hesitation.
Tries to contact
Hidden CTA
The phone number, form, or booking link is buried behind menus or extra clicks.
Requests quote
Confusing form
The quote path asks for too much, promises too little, or sends the visitor to a generic page.
Built for businesses where trust drives the sale.
Website audits for contractors, gyms, restaurants, consultants, and local service businesses that rely on credibility and clarity.
Contractors & home service
Quote buttons buried, proof hidden, service areas unclear, mobile experience weak. A contractor website audit finds what stops quote requests.
Gyms, trainers, fitness
Membership path unclear, schedule hard to find, social proof weak, mobile booking broken. A gym website audit finds what stops signups.
Restaurants & food operators
Menu hard to read on mobile, reservation hidden, hours buried, photos outdated. A restaurant website audit finds what stops bookings.
Consultants & sales pros
Offer vague, proof scattered, contact path passive, differentiation missing. A service business website audit finds what stops discovery calls.
Remodelers, roofers, HVAC
Homepage looks generic, trust signals missing, quote path confusing, local context thin. A local business website audit finds what stops the phone from ringing.
Specialty & local services
Technical credibility unclear, case studies missing, quote process intimidating, mobile weak. A website trust audit finds what makes visitors hesitate.
Reviewed by a real person
Every report is reviewed by Cazar Brandes — not software dressed up as consulting. Your site is inspected on desktop and mobile, your local search presence is checked, and recommendations are written in plain English you can act on or hand to a developer.
No retainer. No surprise fees.
You pay once for the diagnostic. You own the report. Fix it yourself, give it to your web person, or ask us for a Repair Sprint quote. No monthly contracts. No hidden upsells.
Choose the depth of review
Flat fee. No retainer. No hidden costs.
Best starting point
Website Friction Report
$249
I want a real diagnostic and fix plan.
- Homepage clarity review
- Mobile experience review
- CTA/contact path review
- Offer/service clarity review
- Trust/proof review
- Local SEO basics
- Screenshot annotations
- Priority repair sequence
- 8–12 page report
- Optional 20-minute walkthrough
Full commercial teardown
Deep Site Forensics
$499
I want the serious version before investing in repairs.
- Everything in Website Friction Report
- Competitor comparison
- Service-page structure review
- Local search opportunity review
- Lead capture review
- Homepage rewrite recommendations
- 30-day repair roadmap
- 15–25 page report
- 45-minute walkthrough
Repair Sprint
Turn the audit into repairs.
After the website conversion audit, Veldarium can quote a focused Repair Sprint to handle the highest-priority issues. Typical range: $1,000–$3,500+ depending on scope. Separate written agreement required.
No report begins until scope and payment are confirmed.
Next step
Find out what your site is costing you.
A Website Friction Report gives you the view of your site that a new customer sees — and a repair sequence you can act on. No guesswork. No fake promises.
We do not guarantee rankings, revenue, leads, calls, bookings, or sales. The report identifies likely website friction and practical improvements based on public review, positioning, user experience, trust signals, and basic local visibility.