Website conversion diagnostic: find where buyers hesitate before they disappear.
Traffic is arriving but the phone is not ringing and the quote form is quiet. Before you run more ads, rework your SEO, or rebuild the site — find out exactly where the buyer path breaks. A conversion diagnostic shows you the specific friction, in order of business impact.
Traffic does not mean the buyer path works. Most sites have a specific break — and it is findable.
Automated tools score load speed and meta tags. SEO audits count keywords. Analytics shows aggregate drop-off. None of these trace the actual buyer experience: what a visitor sees, reads, and tries to do before they leave. That is what a conversion diagnostic does.
Paid traffic amplifies whatever the landing page does — including friction. Find the breaks before you pay per click.
Most rebuilds solve an aesthetic problem, not a conversion problem. Know what is actually broken before spending $5,000–$15,000 on a new site.
If you have visits but not enough quote requests, the issue is usually on-page. A diagnostic finds it without guessing.
What a conversion diagnostic typically finds.
This is a fictional illustration. Real reports include screenshot annotations of your actual site. View the sample evidence packet →
Six buyer-path surfaces we inspect.
Each surface is scored, annotated with screenshots, and given a repair direction ranked by business impact.
| Surface | What we inspect | Common failure | Repair direction |
|---|---|---|---|
| Clarity | First-screen message | Visitor cannot identify service, outcome, or audience in 3 seconds | Rewrite hero with service, location, and one outcome |
| Trust | Proof near decision points | Reviews and credentials on a separate page, not beside the CTA | Move one trust element above the fold |
| CTA | Primary action visibility | Contact or quote button requires scrolling to reach | Expose primary CTA in hero and on mobile |
| Mobile path | Tap-to-contact journey | CTA buried in hamburger menu on mobile | Sticky or hero-level mobile CTA |
| Form | Quote or contact submission | Long form with no response expectation or trust signal | Reduce fields, add response promise, add one trust element |
| Local signal | Geographic and service-area relevance | No city, area, or service-region mention in hero or metadata | Name the service area in the headline and page copy |
What you receive from the diagnostic.
Each of the six surfaces scored independently with a brief finding explanation.
Screenshots of your actual site with markers on the specific issues found.
A walkthrough of what a new visitor experiences from first-screen to contact attempt.
Findings sorted P0–P3 by business impact, not difficulty or preference.
Each finding includes a specific repair direction your developer can act on directly.
If the findings warrant a Repair Sprint, we can quote one separately. No obligation.
When this is the right fit — and when it is not.
- Your site is live and getting some traffic but not enough contacts
- You are considering running paid ads and want the page ready first
- You are thinking about a redesign but want to know what is actually broken
- You want a specific finding, not a generic automated score
- You do not have Google Analytics or heatmap data
- Your site is brand new and has no traffic yet — wait until there is something to inspect
- You need e-commerce product page optimization or funnel analytics
- You need SEO keyword research or backlink auditing
- You are looking for a guaranteed outcome in contacts or leads
Frequently asked questions.
What is a website conversion diagnostic?
A website conversion diagnostic traces the buyer path on your public site — from first impression through to the contact or quote action — and identifies the specific points where visitors hesitate or leave. It is not an automated score. It is a human-reviewed friction audit with screenshot evidence and a ranked repair sequence.
How is this different from a Google Analytics review?
Analytics tells you where traffic drops off in aggregate. A conversion diagnostic shows you why — what the visitor sees, what is unclear or missing, and what specific change would reduce friction. Analytics requires access to your account. This diagnostic uses only publicly visible pages.
Do I need to give Veldarium access to anything?
No. We inspect only your publicly visible pages — no CMS login, no analytics access, no hosting credentials. You provide your public URL and conversion goal. We do the rest.
Is this the same as a CRO audit?
No. A CRO audit typically requires session recordings, heatmaps, and A/B test infrastructure. A conversion diagnostic works from public pages only and is designed for owner-led businesses that do not have that toolchain. It is faster, cheaper, and does not require analytics setup.
How long does it take to receive the report?
Most Website Friction Reports are delivered within three business days of payment confirmation. Scope is confirmed before payment begins, so there are no surprises.
Submit your site. We open the diagnostic case file.
Public pages only. Screenshot-backed findings. Ranked repair sequence delivered to your inbox.
We do not guarantee rankings, revenue, leads, calls, bookings, or sales. Reports are advisory business opinions based on publicly visible website elements. Repair Sprint work requires a separate written agreement. No report begins until payment and scope are confirmed. Do not submit passwords or sensitive credentials through the public form.