Sample Website Friction Report
This demonstrates the format, depth, and tone of a real website conversion audit. Your report will be specific to your business and website.
Example: Contractor Website Conversion Audit
Northline Exterior Co. · Residential siding, roofing, and exterior repair · Metro Area
Northline Exterior Co. has a live website with basic service information, but several friction points likely reduce quote requests. The homepage does not clearly state the primary service area or differentiate from general contractors. The quote path is buried. Trust signals are minimal. Mobile experience creates friction. Local search presence is underdeveloped compared to competitors.
Quality You Can Trust does not say siding, roofing, or exterior repair.
Service pages do not mention neighborhoods, climate, or material preferences.
No reviews, licenses, or project count visible above the fold.
Quote button leads to a generic contact form after three clicks.
Phone number is inside an expandable menu on mobile.
Limited Google Business Profile integration and weak citation consistency.
State the primary service, location, and differentiation in the first 3 seconds.
Reviews, license numbers, and project count visible without scrolling.
Visible on every screen without opening a menu. Especially critical on mobile.
Context about what happens next, response time, and what info is needed.
Neighborhood names, material preferences, and climate-specific reasoning.
Rewrite headline, add proof block, make phone tappable, clarify primary service.
Dedicated quote page, reduce form fields, fix mobile menu, tap targets.
Local context on service pages, Google Business Profile cleanup, citation consistency.
Start with the homepage hero and CTA. These are the highest-traffic, highest-impact pages. Fixing the headline, adding proof, and clarifying the quote path will likely reduce hesitation faster than any backend SEO work. Local context and mobile fixes follow.
This review does not include ADA compliance auditing, paid advertising strategy, social media management, or guaranteed SEO ranking outcomes. It focuses on public website clarity, trust, and conversion path.
Focused Repair Sprint scoped to homepage clarity, CTA flow, mobile layout, trust sections, and service-page local context. Estimated 5–7 business days. Separate written agreement required. Typical range: $1,500–$2,500.
This review is an informational business consulting opinion based on publicly visible website elements. It does not guarantee rankings, revenue, leads, or specific business outcomes. Results depend on market conditions, competition, execution quality, and customer behavior.
We do not guarantee rankings, revenue, leads, calls, bookings, or sales. Reports are advisory business opinions based on publicly visible website elements. Repair Sprint work requires a separate written agreement. No report begins until payment and scope are confirmed. Do not submit passwords or sensitive credentials through the public form.