Review system
Six-Surface Review Model
Veldarium reviews websites through six buyer-path surfaces to identify where trust and action fail before inquiry.
Surface matrix
| Surface | Diagnostic question | Typical leak |
|---|---|---|
| Clarity | Can a buyer identify service/fit fast? | Generic headline, no context. |
| Trust / proof | Is confidence evidence near decisions? | Proof appears too late. |
| Mobile action path | Can intent convert in 1-2 actions? | CTA hidden in menus. |
| Quote / contact flow | Is the next step obvious and low-friction? | Form asks too much too early. |
| Service depth | Do pages resolve hesitation questions? | Thin pages, weak specifics. |
| Local credibility | Is location/service fit clear? | Service area ambiguous. |