The Veldarium Diagnostic Method
Every report is assembled through the same repeatable model: inspect the public buyer path, score friction by surface, document screenshot evidence, map hesitation, and rank repair actions by impact and effort.
Six-surface inspection model
Clarity
Can a visitor understand service, fit, and next step in first view?
Trust / proof
Are confidence cues visible before decision points?
Mobile action path
Can high-intent users call or request quickly on mobile?
Quote / contact flow
Is the action path low-friction and expectation-setting?
Service depth
Do key pages answer real hesitation questions?
Local credibility
Does location/service fit appear early and clearly?
Scoring and prioritization
Findings are scored by friction severity and buyer-path impact. Priority labels (`P0`, `P1`, `P2`) are assigned based on expected commercial impact and implementation effort.
The report is advisory: no guarantees. It identifies where action is likely highest leverage before spend on ads, SEO, or redesign.