Website Forensics · Revenue Leak Diagnostics
Veldarium Site Forensics
Contractor friction report

Contractor website getting visits but no quote requests?

Send your public URL. We inspect the buyer path, capture screenshot evidence, and return a ranked repair file before you buy more leads.

Request a Website Friction ReportView Sample Report

Common leaks we inspect

Mobile quote path is hidden behind navigation friction.

What the buyer is wondering

Can I call or request a quote right now, and do they even serve my area?

Where the site usually fails

Phone/quote CTAs and proof are separated from first-screen decision points.

Buyer symptoms we keep seeing

Signals that the site may be leaking inquiries.

Traffic is coming in, but quote requests stay flat.
Phone calls from mobile are lower than expected.
Visitors ask if you service their area.
Competitors look more credible at first glance.
Your team is guessing what to fix first.

What the report gives you

website evidence packet + website repair queue.

Friction scorecard with contractor-specific findings.

Screenshot-backed evidence notes on key pages.

Hesitation map showing where homeowners leak out.

Ranked repair queue by impact and effort.

Owner memo plus developer handoff instructions.

Before you spend

Before you spend on ads, SEO, or a redesign, run a contractor website audit on the quote path.

More traffic will not fix a buried quote button. A redesign can change the look while preserving the leak. Your developer does not need vague feedback. They need the repair order.

Good fit / bad fit

Tap-to-call and quote CTA are buried on mobile.
Service area clarity appears too late on the page.
Proof (reviews, licenses, photos) is below the decision point.
Emergency vs planned service paths are mixed together.
Quote form asks too much before trust is established.
Mini example repair queue
  • P0: Expose sticky tap-to-call and quote CTA on mobile.
  • P1: Move trust proof beside the primary quote action.
  • P1: Rewrite hero with trade + location specificity.
Plain limits

Advisory report. Public pages only. No passwords. No guaranteed leads, rankings, revenue, calls, bookings, or sales. Repair work quoted separately.

Bad fit
  • You want guaranteed leads.
  • You need a compliance or security audit.
  • You will not implement findings.
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Find the leak before more traffic
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